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4711

4711

In the cobblestone alleys of Cologne, an olfactory legend was written more than two centuries ago. 4711, a name that resonates like a promise of elegance and refinement, has managed to cross eras while maintaining its mysterious aura. Born from Wilhelm Mülhens' passion and a secret recipe passed down by a Carthusian monk, this emblematic eau de Cologne gracefully blends essences of lemon, lavender, and rosemary. Each drop of 4711 is an invitation to time travel, a fragrant caress that evokes the sophistication of yesteryear and eternal beauty. Let yourself be enchanted by this olfactory nectar, witness to a centuries-old tradition.

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Brand products 4711

The German Heritage of a Fragrant Icon

4711, a jewel of German perfumery, has its roots in the historic heart of Cologne. Created in 1792 by the visionary Wilhelm Mülhens, this eau de Cologne has won over the most discerning noses across the world. Its aroma, a subtle blend of sparkling citrus and aromatic herbs, has become the olfactory signature of timeless elegance.

Legend has it that a Carthusian monk entrusted Mülhens with the formula for an "Aqua Mirabilis," a water with almost miraculous properties. The number "4711," far from being insignificant, echoes the mythical address of the parent company, nestled in the heart of Glockengasse in Cologne.

The visual identity of 4711, with its crystal bottle adorned with a golden cap and decorated with a blue and white label, has become the emblem of exceptional German craftsmanship. Today, the 4711 range has flourished, offering a palette of products - from silky lotions to scented candles - all imbued with the original spirit of the brand. Each 4711 creation is an ode to elegance, a sensory experience that transcends time.

Two Centuries of Perfumed Passion

The odyssey of 4711 begins in 1792, when Wilhelm Mülhens receives a secret formula for aqua mirabilis as a wedding gift. This present from an anonymous monk would become the cornerstone of an olfactory empire.

In 1794, under French occupation, Mülhens' house in Glockengasse is assigned the number 4711, a figure that would become the emblem of a brand destined for eternity.

In the 19th century, 4711 Eau de Cologne establishes itself as the preferred perfume of the European bourgeoisie. Despite the turmoils of history, notably the destruction of its facilities during World War II, the brand perseveres.

The 1950s mark a revival with the erection of the "Blue and Gold Building", the brand's iconic headquarters, and the launch of new captivating fragrances.

Today, 4711 shines on the international stage, synonymous with excellence and tradition. Its original Eau de Cologne, faithful to the ancestral formula, continues to seduce with its unique bouquet of citrus, bergamot, and lavender. The story of 4711 is a testament to passion and devotion to the sublime art of perfumery.

The Essence of German Elegance with 4711

4711 Eau de Cologne, the jewel of the house, embodies the very essence of freshness and elegance. Its Molanus bottle, a true icon of design, contains a timeless olfactory treasure. From the first notes, bergamot and citrus burst into an invigorating symphony, while lavender and rosemary bring a soothing and fortifying dimension. Neroli, like a golden thread, weaves a subtle sophistication through this composition.

This unisex fragrance, both stimulating and soothing, adapts to all moments of the day. Whether it's to invigorate after a bath or to rejuvenate in the middle of the afternoon, 4711 offers an incomparable sensory experience.

Beyond its iconic fragrance, 4711 has evolved while remaining true to its heritage. The Acqua Colonia range offers modern variations inspired by the original recipe, while the Remix Cologne collection boldly reinterprets the brand's codes for a contemporary clientele.

Each 4711 creation is an invitation to an olfactory journey, a perfect marriage between tradition and innovation that continues to seduce connoisseurs worldwide.

A Legacy of Prestige and Excellence

4711, a true institution in perfumery, has woven its legend through the centuries. Since 1799, this authentic eau de Cologne produced in Cologne has captivated the senses with its refined and invigorating bouquet. The brand has preserved its unique essence, emphasizing light and revitalizing top notes that are the signature of the original 4711 Eau de Cologne.

Despite changes in ownership, culminating in its acquisition by Mäurer & Wirtz in 2006, 4711 has maintained its iconic status. In Germany, it proudly holds the second place in terms of market share, a testament to its unwavering popularity.

The cultural impact of 4711 is indelible. From its appearance in major literary works such as Zamyatin's "We" and Capote's "Breakfast at Tiffany's," to its use by German submariners during World War II, the brand has firmly anchored itself in the collective imagination.

Today, 4711 continues to captivate with a diverse range of fragrances and products, all imbued with the spirit of innovation and tradition that characterizes this legendary house. A visit to the original shop at Glockengasse 4 in Cologne remains a must-experience for perfume enthusiasts and history buffs alike.

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