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Chopard

Chopard

Known for its exceptional watches and jewelry, the House of Chopard has also created luxurious fragrances for men and women. From a small Swiss workshop to an international empire, the history of Chopard is, without a doubt, a story where every minute counts.

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Brand products Chopard

The House of Chopard: Ahead of Its Time?

At only 24 years old, Louis-Ulysse Chopard, founder of the House of Chopard, was a talented watchmaker. He decided to establish his own manufacture to create highly precise watches and chronometers, achieving immense success in Switzerland, his native country. Prized by the highest names of the time, including Tsar Nicholas II, Louis-Ulysse Chopard excelled in everything he undertook. He quickly exported internationally and made his name a guarantee of excellence worldwide. His son Paul Louis and grandson Paul-André successively took over the reins of the House of Chopard and continued to develop the brand's image in Switzerland and beyond its borders. But when Paul-André couldn't find a successor for the house, he despaired at the thought of seeing it fall into oblivion.

Karl Scheufele, a German watchmaker and entrepreneur, seized the opportunity and bought the famous Swiss watch house. It was largely thanks to this change in ownership that the Chopard brand would succeed in becoming indispensable: leather goods, accessories, perfumes, watches... The company developed at an incredible speed. Today, Karl Scheufele's children are at the helm of the House of Chopard and continue to make the famous Swiss company prosper.

Chopard perfumes: luxurious and refined fragrances

Of course, Chopard is primarily known for its exceptional watches and jewelry. However, the house has also successfully ventured into creating perfumes. Today, it has a range of "haute parfumerie" composed of four fragrances with noble and natural ingredients, including neroli, magnolia, vanilla, and Bulgarian rose. It has not only developed a wide variety of perfumes for women, including the now-famous Happy Diamonds and Happy Hearts, but also a collection for men with the very appealing "Amber Malaki" and "Mile Miglia". Even today, these perfumes are synonymous with luxury and refinement, two essential aspects of the Chopard brand.

Exceptional ambassadors for the Swiss house

Regarding brand representation, few celebrities have done advertising campaigns for perfumes, which remain secondary products of the Chopard brand. However, the Chopard house has managed to attract the biggest stars in recent years to promote its jewelry and watches. Among them, we can mention the beautiful and talented Rihanna, as well as top models Eva Herzigova and Hilary Rhoda.

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