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Parfums Grès

Parfums Grès

Parfums Grès, an iconic perfume brand, was born in 1959 under the impetus of Madame Grès, a renowned Parisian fashion designer. This perfume house, originating from the prestigious Grès fashion house founded in 1942, embodies elegance and sophistication. With fragrances such as Cabochard, launched in 1959, and Cabotine, created in 1990, Parfums Grès has won the hearts of refined perfume enthusiasts. Each fragrance is a tribute to the art of perfumery, combining tradition and innovation to offer unique and timeless olfactory experiences.

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Grès Perfumes, the essence of Parisian refinement

The Grès perfume house has existed for over half a century. It ranks among the few prestigious brands that are France's pride. The Grès house is synonymous with authentic perfumes that have become essential trends. When talking about the Grès brand, one immediately refers to its legendary perfume "Cabotine" or, more recently, to Pièce Unique. A Grès perfume is passed down from generation to generation, always on trend despite time or fashion evolution.

It's a perfume that takes you on a journey. Born from a passion for creation, both simple and sensual, the Grès brand has experienced, for over 60 years, a meteoric success, both nationally and internationally. It is undoubtedly the one that best expresses Parisian chic and joie de vivre. Let's discover together the world of Madame Grès, the founder: her history, her philosophy, and the reasons why her creations embody a trend that remains timeless.

An unbreakable link with perfumery

Like many of her colleagues, Madame Grès did not immediately fall into the world of perfumery. Indeed, she first crossed into haute couture before exploring the fabulous world of olfactory pleasures.

It all began in 1903, the year Germaine Emilie Krebs was born. Originally, her dream was to become a dancer or sculptor but, over time, she eventually turned to fashion. She then opened a fashion house called "Alix Barton," which combined in its name the designer's nickname (Germaine was called "Alix") and the surname of her friend, Julie Barton. A year later, the two women parted ways. After Germaine's marriage to Serge Czerefkow, she took the name "Grès". This charismatic and intriguing Parisian then became known to all of Paris as the mysterious "Madame Grès". The Grès fashion house drew inspiration primarily from the mythical draped dresses that evoke the statues of Ancient Greece. A true artist at heart, with a unique interpretation of Parisian elegance, she began creating new drapes using an innovative type of fabric resulting in garments that required little sewing. Madame Grès created a style aimed at enhancing feminine curves. She also had the opportunity to dress some film personalities where she developed her reputation. Some time later, Madame Grès decided to turn to perfumery and broaden her horizons.

The success of the Grès brand

Madame Grès injects her vision of modernity and couture prestige into perfume manufacturing. It is thus in 1947 that the brand markets its very first fragrance "A de Grès". In her frantic quest for novelty, Madame Grès travels to India to develop her weaving techniques. Fascinated by the oriental and exotic Indian scents, she finds inspiration there for a new perfume. This is how she launches "Cabochard", an essence intended for ladies, which embraces, from its release, a resounding success on an international scale, just like her couture house. In 1959, the success of Grès perfumes takes an exceptional flight and it still continues today.

The Japanese group Yagi Tsusho Limited acquires the Grès couture house in 1988, and it is still the happy owner today. A few years later, in 1993, Madame Grès dies of a mysterious cause. After a few years of silence, Grès perfumes make headlines again in 2008, when the firm is bought by Art & Fragrance.

The Grès collections, a perfumery legend

The Grès workshop was the precursor of modern minimalism and Parisian elegance. It is with the same aspirations that Madame Grès' successors still create their perfumes to this day. This sacred heritage is primarily composed of the "Cabotine" perfume by Grès for women, a reference derived from the Cabochard range that has delighted the senses for over 25 years. Above all a symbol of elegance and an emblematic figure of the brand, it forms the pillar of the entire collection, dedicated solely to women. It was also the first to conquer the hearts of young girls when it was launched in 1990. Inspired by Madame Grès' stay in India, it is an innovative perfume, both soft and wild, with multiple facets.

In this same collection, there is also a floral and fruity fragrance, the "Eau de Parfum Cabotine Rose" by Grès for women, as well. "Cabotine" originally means "actress"; this perfume therefore embodies the charming and spontaneous woman, with a thousand faces who plays with her gaze. This woman also sometimes shows herself to be mischievous, dynamic and casual. This olfactory softness reflects the spicy and romantic personality of its creator.

In addition to the Heritage collection, there is also the Lumière collection, more conceptual and which is also inspired by couture. One of its best-known perfumes is the Lumière Blanche eau de parfum by Grès for women again, composed mainly of peach and mandarin, a perfect meeting of hot and cold in a bottle, and which embodies both innocence and sensuality.

After Lumière Blanche comes Lumière Noire, a perfume that describes Paris "by night". It is the essence that best reflects seduction and gives the image of a confident woman, self-assured in an evening gown. To smell this elixir is to relive unforgettable nights and intoxicating Parisian parties.

On a lighter note, the Lumière Rose eau de parfum by Grès recalls the beauty of sunrises and shares intense emotions. It perfectly embodies the glamorous, warm and bubbly woman of Paris.

Legendary Admirers

It is not wrong to say that the Parisian elegance of Grès perfumes is also inspired by the greatest actresses on the planet. Its most loyal admirers thus belong to the princely family of Monaco, but Marlene Dietrich and Jackie Kennedy are also counted among the brand's most ardent enthusiasts. The elixirs of the House of Grès always project the image of a woman who is self-assured and desires to be noticed. Since 1993, the founding values of this brand have remained unchanged to honor the memory of Madame Grès and maintain the success of her legacy.

Let yourself be enchanted by these scents, each more astonishing than the last. Refined, bold, and timeless perfumes.

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