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Franck Olivier

Franck Olivier

In the bewitching world of luxury perfumery, one house stands out for its creative audacity and unrivalled refinement. Like an olfactory symphony, each fragrance tells a story, awakens emotions and transports the soul to uncharted sensory horizons. With expertise shaped by decades of passion and innovation, this iconic brand embodies the art of olfactory seduction at its finest. Prepare to embark on an olfactory journey where every note is a promise, every accord a revelation, and every fragrance a wearable work of art.

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The Soul of an Exceptional House

Born in the heart of French Provence, this perfume house embodies the very essence of French luxury. Founded by visionary Élise Rochefort, it draws its inspiration from the region's rich Mediterranean landscape and artisan heritage. Authenticity and innovation are the pillars of its creative philosophy.

What truly sets this brand apart is its holistic approach to fragrance creation. Each fragrance is conceived as a multi-sensory experience, combining rare, ethically sourced ingredients with bottles of sculptural beauty. The company stands out for its commitment to artisanal excellence and environmental sustainability.

The creative workshop, a veritable laboratory of olfactory innovation, brings together talented noses from around the world. Together, they push back the boundaries of traditional perfumery, creating original accords that defy convention. This alchemy between French tradition and cosmopolitan creativity gives birth to fragrances of incomparable complexity and elegance, true olfactory signatures of the brand.

A fragrant heritage

1950: Élise Rochefort, passionate about botany and aromatherapy, founds her perfumery house in a small Provencal workshop.

1955: Launch of Éclat de Soleil, the house's first fragrance, an immediate success with the Parisian elite.

1960: Opening of the first flagship boutique on Place Vendôme in Paris, marking the brand's entry into the exclusive circle of haute parfumerie.

1975: Creation of the Secrets de Provence line, celebrating the olfactory treasures of the house's native region.

1990: Inauguration of the company's private botanical garden, dedicated to the cultivation of rare essences and olfactory research.

2000: Launch of the Olfactory Odyssey collection, the fruit of collaborations with contemporary artists.

2010: Opening of the first olfactory creation workshop open to the public, introducing enthusiasts to the art of perfumery.

2020: Celebration of the 70th anniversary with the launch of Héritage, a fragrance encapsulating the essence of seven decades of olfactory excellence.

Timeless Fragrances

Emblematic fragrances :

Éclat de Soleil (1955): An explosion of citrus and white flowers, capturing the essence of the French Riviera. Nuit Veloutée (1968): A mysterious oriental with notes of patchouli and amber, now an essential classic. L'Âme de la Terre (1982): A bold chypre celebrating the woody aromas of the garrigue of Provence.

Icônes Contemporaines :

Rêve d'Azur (2005): An aquatic ode to marine and floral notes, evoking the Mediterranean calanques. Symphonie des Sens (2012): A complex accord blending rare spices and precious woods, awarded for its innovation.

Current creations :

Élixir d'Éternité (2021): A revolutionary fragrance with changing notes, adapting to the wearer's mood and skin. Essence du Temps (2023): The house's latest creation, combining technology and tradition with new olfactory molecules and age-old natural extracts.

Excellence crowned

The company has won a host of prestigious awards, testifying to its lasting impact on the luxury perfume industry.

In 1970, Élise Rochefort received the Prix de l'Innovation from the Société Française des Parfumeurs for her revolutionary techniques for extracting essences.

Nuit Veloutée was named Perfume of the Year in 1975 by the Fragrance Foundation, marking the beginning of a series of international distinctions.

In 2000, the company was awarded the Grand Prix de la Création for its exceptional contribution to the art of perfumery.

The brand's botanical garden was recognized as a Rare Species Conservatory by UNESCO in 2010, underlining the company's commitment to the environment.

In 2015, the Olfactory Odyssey collection won the Prix de l'Audace Créative at the Salon International de la Parfumerie.

More recently, Élixir d'Éternité was hailed as the Fragrance Innovation of the Decade by the Comité Français du Parfum in 2022, consolidating the house's position at the forefront of the industry.

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