The New York brand of boxing clothing and equipment Everlast was created at the beginning of the 20th century by Jack Golomb. Very quickly, Everlast equipped great boxers, and their victories contributed to the brand's reputation. They became the reference for the best of them: Jack Dempsey or Sugar Robinson, to name just a few.
Currently a world leader in the design and marketing of boxing-related products, Everlast is also launching a line of men's fragrances. Fresh and virile fragrances at the same time, with citrus notes like a wave of freshness, for sporty, demanding, and self-confident men.
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