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Michael Kors

Michael Kors

A fashion icon of the 1980s, Michael Kors has stood the test of time without faltering. Sublime collections, delicate creations, a seductive brand image... the brand is still as successful as ever. But how did this beautiful story begin?

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Brand products Michael Kors

Michael Kors, a fashion icon

In the early '80s, Michael Kors was a young man already full of ambition. At the time, he was working for the renowned fashion boutique Lothar's, where he produced his first clothing collection, which quickly caused a sensation. Success was not long in coming: the fashion world snapped up the young designer and hoped to see new collections appear soon.

Michael Kors then decided to create his own brand, named after himself. His first collection, in 1981, was a real revelation: chic sportswear for women that sold out in the hottest New York stores of the day. The craze was unprecedented in the jet-setting world, which made Michael Kors "THE" designer to the stars.

It wasn't until the early 2000s that the designer and stylist decided to launch his first fragrance. He created a fragrance for women, which was met with great success by the public. Today, the brand is still highly appreciated for its clothes, bags, accessories and fragrances.

The brand is still highly appreciated for its clothes, bags, accessories and fragrances.

Crafting fragrances: a new challenge for Michael Kors?

To return in more detail to Michael Kors fragrances, they are developed for both women and men. After the success of the first fragrance for women in 2000, Michael Kors launched a fragrance for men the following year. In 2005, Michael Kors' "Island" fragrance seduced its clientele, as did "Very Hollywood" four years later.

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Today, Michael Kors is still very much involved in this business. These latest fragrances have the singularity of being contained in a slim, elegant bottle: Sexy Amber, 24K Brillant Gold, White Luminous Gold, Glam Jasmine, Sexy Sunset, Sporty Citrus... Strong, glamorous fragrances that leave a touch of elegance on the skin. But Michael Kors has also developed a range especially for men with its bold Michael Kors for Men and Michael Kors Extreme Blue. Subtle, delicate eaux de toilette...

The Michael Kors brand, darling of top models

Michael Kors is a designer much prized by the stars. He is often surrounded by top celebrities and makes no secret of his interest in this world made of rhinestones and sequins. So it's hardly surprising that he chose Carmen Kass as the muse for his 2009 advertising campaign. Emblematic of the new Very Hollywood fragrance, she is the perfect representation of this world where luxury, partying and fashion are key words.

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More recently, in 2016, it was supermodel Lily Aldridge's turn to lend her image to the Michael Kors brand for the launch of Wonderlust perfume, a fragrance that invites discovery, travel and the pursuit of our deepest desires.

Finally, famous it-girl and model Gigi Hadid, in turn becomes the muse of Wonderlust fragrance. It's a major collaboration for Michael Kors, which has succeeded in appealing to a wider public.

Finally, Gigi Hadid has become the face of the Wonderlust fragrance.

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