Parfums Escada - Sobelia

Escada

In the world of perfumery, Escada stands out for its refined elegance and summer spirit. Founded in 1978 by Margaretha and Wolfgang Ley, this German brand has democratized haute couture by offering luxurious creations accessible to all. Escada fragrances are symbols of femininity and glamour, full of color and joie de vivre. Every summer, the brand launches a limited-edition summer fragrance, a tradition that has made Escada a benchmark in the perfume industry.

Escada, luxury the German way

Escada is a German brand specializing in luxury women's clothing. It has been a benchmark on the international scene for over 40 years. The success of this haute couture house is due to its unique style. Prints, precision and vivid colors characterize its creations. They are a perfect symbol of femininity, audacity and self-assurance. What's more, the creations of this German luxury brand are appreciated for their refinement in terms of quality and finish.

In the wake of Escada fragrances, women become captivated by the attraction they arouse between individuals. Escada fragrances are instruments for bringing men and women closer together, a fragrant, bewitching magnetism. They are made up of gourmand scents and reflect the need for seduction in both women and men. These fragrances are the assets of spontaneous, dynamic women who are aware of their seductive power. Escada offers a wide range of creations for women - from elegant everyday wear to glamorous cocktail dresses with essential accessories. The prestigious German brand also includes jewelry, watches, fragrances and eyewear in its collection. Today, Escada fragrance is considered synonymous with modern femininity.

Escada brand history

The German house took its first steps in the 70s, under the initiative of Margaretha and Wolfgang Ley. The two designers founded the brand in 1978 in Munich, one of Germany's most important cities. With their luxury brand, they set themselves the mission of democratizing the fastidious values of haute couture by promoting the elegance and charisma of women in their creations. The Escada haute-couture house quickly established a strong reputation for the quality and exacting finish of its creations. The company also relies on a bold aesthetic to set itself apart from the competition.

Escada also owes its success on the haute couture scene to the experience of its founder, Margaretha Ley. As a model, she acquired an in-depth knowledge of the world of haute couture. This experience has enabled her to precisely define the values of her fashion house. Margaretha Ley has a particular eye for print and color, and a taste for precision. Dressmaking techniques held no secrets for the designer. After the death of its founder in 1992, the German brand handed over to the artistic direction of Brian Rennie. Despite this major upheaval, the Munich-based haute couture house managed to retain its identity.

In November 2009, Margaretha and Wolfgang Ley's haute couture house reached a turning point. The company underwent a change of ownership. London-based Indian billionaire Lakshmi Mittal acquired the company and offered it to Megha Mittal, his daughter-in-law. The latter thus became the owner and Chairman of the Board of Directors of the prestigious company.

In August 2017, Niall Sloan took over as Creative Director of Escada. The brand returned to its fundamentals. It returned to the original vision of its late founder, Margaretha Ley. However, this return to its roots is accompanied by an assertive touch of modernity.

Parfums Escada, fragrances for men and women

The luxury brand entered the fragrance market in the early 90s. The first Escada fragrance for women was called Margaretha Ley. It was distinguished by its unique heart-shaped bottle, a symbol of femininity and sensuality. Three years after the release of its first fragrance, the German haute couture house launched Chiffon Sorbet . This Escada fragrance drew its inspiration from the Munich-based house's Spring-Summer 1993 collection. Chiffon Sorbet quickly became a benchmark on the fragrance market. Since this original summer bottle, Escada has maintained the concept of limited edition seasonal fragrances. Escada is also known for its men's fragrances, with great successes such as the oriental Escada pour Homme, released in 1994.

Unforgettable Olfactory Creations

In the pantheon of luxury perfumery, Escada shines with emblematic, iconic and contemporary creations that enchant the senses. Each fragrance is an olfactory work of art, born of the passion and creativity inspired by Wolfgang and Margaretha Ley.

Magnetism, a veritable ode to love, captivates with its notes of rose and vanilla. The fragrance evokes the tenderness and sensuality of eternal romance. The sweet accords of blackcurrant, lychee and pineapple intertwine with the voluptuousness of heliotrope and the nobility of iris, creating an aura of irresistible seduction.

Brisa Cubana transports us to the sunny beaches of the Caribbean, its accord of mint and mariposa evoking the freshness of a tropical cocktail. Santorini Sunrise captures the essence of Greece with its intoxicating blend of mandarin, bergamot and jasmine. Show Me Love, meanwhile, is a floral and gourmand symphony, where blueberry and jasmine combine to create an unforgettable olfactory experience.

Each Escada creation is an invitation to travel, to explore emotions and awaken the imagination. These fragrances, combining modern elegance and sensual femininity, are the ideal companions for women who dare to express their unique, radiant personality.

Escada, a brand prized by the stars

Since the 1980s, this renowned brand has built up a loyal clientele among stars and models. To establish its reputation on the world stage, the major German fashion house was able to count on the support of fashion icons such as Naomi Campbell and Claudia Schiffer. In the 2000s, celebrities such as Lily Donladson and Eva Herzigova took turns representing the brand. In 2018, the brand began collaborating with supermodel Amber Valletta, the new face of Escada.