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Sisley

Sisley

For over thirty years, the Sisley brand has built and sustained its empire. The family business has established itself as one of the world's leading high-end cosmetics brands. But what really lies behind this success?

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The Franco-Polish alchemy at the origin of this beautiful story

The story begins in 1976 when Hubert d'Ornano decides to take over a cosmetics company founded by Jean-François Laporte and Roland de Saint-Vincent and rename it Sisley. From his earliest childhood, young Hubert was immersed in the cosmetics industry. His father, Guillaume d'Ornano, worked for the Lancôme brand for a long time and gave him a taste for entrepreneurship. Initially decided to market perfumes with the Jean d'Albret brand, Hubert d'Ornano gradually turns towards anti-aging skincare.

His love story with Isabelle Potocki, a woman from Polish nobility, instills in him the desire to pursue this beautiful enterprise. As a deeply connected couple, they gradually build the Sisley empire, aided by loyal collaborators committed to the brand's success. In just a few years, they become specialists in plant-based skincare and even venture into new markets: hair products, spas... Since Hubert d'Ornano's passing, his two children Elisabeth and Philippe are at the helm of the family business. Isabelle d'Ornano is still very involved in the adventure, although she now devotes most of her time to an association for children.

The advent of phyto-cosmetology

The success of the Sisley brand is explained, in part, by its truly differentiating offer. Deeply committed to the concept of phyto-cosmetology, the Ornano family has developed skincare products based on natural plant extracts and essential oils. Quality is a fundamental aspect of the brand: respecting the seasonality of plants and extraction methods. Everything is carefully thought out to provide high-quality skincare products. This commitment has allowed them to become one of the world leaders in the sector and to establish their products in more than 80 countries.

Among its flagship products, the brand includes iconic fragrances such as Eau de Campagne by Sisley, Eau du Soir or Soir d'Orient, as well as emblematic products like the Super Sun Cream or Sisley's Ecological Emulsion. The brand also distinguishes itself with an innovative and treatment-oriented makeup range, always designed according to the rules and philosophy of phyto-cosmetology. Sisley's Phyto-Teint, Phyto-Ombres, and Phyto-Lip Twist products are experiencing real success in stores.

Know how to stand out on all fronts

The Sisley brand has established itself as a reference in the world of skincare, makeup, and perfume. Catering to both women and men, Sisley offers products adapted to all skin tones and types. The brand's expertise in skincare makes it a must-have for many customers.

To embody the brand, Sisley always chooses brand ambassadors in its image: energetic, timeless, and free. In 2017, Isabelle chose her niece, Sonia Vasena, to embody the Izia perfume, a fragrance designed according to the co-founder's tastes. A way to prove, once again, that family is at the heart of the Sisley brand and always will be.

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