The British Alchemy of Fragrance
In the heart of London, the cradle of innovation and elegance, Memoize London stands as a beacon of creativity in the ocean of niche perfumery. Founded by Holly Hutchinson, whose passion for fragrances began at the tender age of seven, the company embodies the very essence of British olfactory art.
The creators of Memoize London form a constellation of exceptional talents. Mylène Alran, with her predilection for deep, earthy notes, gave birth to the bewitching Ghzalh Extrait. Christian Provenzano, a master perfumer renowned for his oriental creations, has enriched the brand with six exclusive compositions, each an olfactory journey in its own right. Elise Pierre, Kamila, Barbara, Christine and Valerie complete this creative pantheon, each bringing their own unique touch to the brand's DNA.
Memoize London fragrances are olfactory tableaux that captivate the senses and transcend time. Luxuria, with its audacious marriage of blackcurrant, tuberose and musk, and Black Avaritia, with its throbbing heart of ambrette, cistus and incense, are perfect examples of the art of olfactory memory that the house has mastered with virtuosity.